Yes, Don Norman. I can’t believe it either. A sample:
Are microinteractions details? Damn right: The magic is all in the details.
The “micro” in “microinteractions” implies it is about the small things. Small? Yes. Unimportant? Absolutely not! Microinteractions is about those critical details that make the difference between a friendly experience and traumatic anxiety. As Dan Saffer points out in his Preface, designers love to get the big picture right. It’s a wonderful feeling. No problem is too large. But even if the big picture is done right, unless the details are also handled properly, the solution fails: the details are what control the moment to moment experience. It is timely details that lead to seamless interaction with our products. Alternatively, it is the lack of attention to those details that lead to frustration, irritation, and eventually an intense dislike of the product. Yes, the big picture matters, but so too does the detailed picture. It is attention to details that creates a smooth feeling of accomplishment.