About The Book


The details are not the details. They make the design.” Charles Eames

The difference between a good product and a great one are its details: the microinteractions that make up the small moments inside and around features. How do you turn mute on? How do you know you have a new email message? How can you change a setting? All these little moments—which are typically not on any feature list and often ignored—can change a product from one that is tolerated to one that’s beloved.

This book provides a new way of thinking about designing digital products: as a series of microinteractions that are essential to bringing personality and delight to applications and devices.

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Table of Contents

Chapter 1: Designing Microinteractions
Chapter 2: Triggers
Chapter 3: Rules
Chapter 4: Feedback
Chapter 5: Loops and Modes
Chapter 6: Putting It All Together
Appendix: Testing Microinteractions